The Pink Drink Book: In the Media

In the Media:

FOR IMMEDIATE RELEASE:

VOX RASPBERRY FLAVORED VODKA HOSTS
THE PINK DRINK BOOK TOUR

A Colorful
Cocktail Recipe Book
to Benefit a
Women’s Cancer Charity

Deerfield, Ill. – Aug. 5, 2003 –
VOX® Vodka’s fresh new flavor, VOX® Raspberry Flavored Vodka (VOX Raspberry), is sponsoring the The Pink Drink Book tour in nine cities across the country to benefit A Time For Me.

The Pink Drink Book, created especially for women, offers sizzling new recipes for the latest pink cocktails. The Pink Drink Book is a must-read for cocktail lovers in search of fresh, new alternative drinks.

"We’re thrilled to be supporting the launch of The Pink Drink Book," said Kathleen DiBenedetto, director of super-premium brands, Jim Beam Brands Co. "Not only is it a unique book that allows discerning women to enjoy creative cocktails, but it is also an easy way for them to support to a charitable cause."

The book tour, featuring appearances by author Jaclyn Foley, editor of Bartender Magazine, begins August 26th in Los Angeles, and will run through November. Throughout the tour, Foley will make a number of stops at bars, and restaurants, hosting cocktail parties and signing copies of her book. Proceeds from book sales benefit A Time For Me, a cancer support charity that offers women time to relax, recuperate, socialize and enjoy themselves.

< Please donate at: AtimeforME.org >

The tour will include stops in: Los Angeles, San Francisco, Chicago, Dallas, New York, New Jersey, Boston, Philadelphia and Miami.

<See: Book Tour Schedule >

The Pink Drink Book tour coincides with the launch of VOX Raspberry, the first line extension for the ultra-smooth and wildly popular VOX Vodka brand.

"The Pink Drink Book maximizes VOX Raspberry’s flavor in a number of unique cocktails," said Foley. "It’s an ideal solution for anyone looking to enhance their vodka experience. In a category dominated by citrus flavors, VOX Raspberry is the premier raspberry flavored vodka to enter the ultra-premium category."

The Pink Drink Book showcases the VOX Rasmopolitan among many other fun, flavorful pink concoctions. One and ¼ part VOX Raspberry, one part Cranberry juice, ½ part Cointreau® liqueur, and a fresh squeezed lime, this fresh new cocktail will be exclusively available on restaurant drink menus throughout The Pink Drink Book tour. Other exciting new recipes featuring new VOX Raspberry include the Raspberry Flirtini, the Raspberry Truffle and the Raspberry Breeze.

Jim Beam Brands Co. is an operating company of Jim Beam Brands Worldwide, Inc., an international distilled spirits and fine wines company that manufactures and markets more than 80 brands in 160 countries. Jim Beam Brands Worldwide, Inc. has leadership positions in bourbon, with Jim Beam® and Jim Beam ® Black, the number one selling bourbon worldwide; Knob Creek® bourbon and The Small Batch Bourbon Collection® and cordials, with DeKuyper®, the number one cordial line in the United States. In addition to spirits, Jim Beam Brands Worldwide, Inc. portfolio includes Geyser Peak® and Canyon Road®. A joint venture between Jim Beam Brands Co. and The Absolut Spirits Company, Incorporated, called Future Brands LLC, provides sales and distribution services in the United States for the company’s spirits and wine brands. Jim Beam Brands Worldwide, Inc. is part of Fortune Brands, Inc. (NYSE:FO), the consumer products company.

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Contact:
Lauren Blue 630.932.9346
Deanna DeLuco 630.932.7927

Visit VOX online at:
< www.VoxVodka.com >